Down by the Bay

CATEGORIES | MOTION GRAPHICS, ADVERTISEMENT, STYLE FRAMES, ILLUSTRATION

Bobo Choses is a children’s clothing brand based in Mataro. The style of clothing speaks the language of children and captures how they play and create. Hand illustrated prints and patterns are very prominent in the garments. The goal of this project was to create an advertisement reflecting a storybook-like quality and design of the brand. Featuring the SS15 collection, children would interact with illustrated cutouts of characters from the fun song “Down by the Bay”. Using a blank wall as the backdrop, lyrics and doodles would animate dynamically behind the cutouts and kids.