Booking.com
CATEGORIES | CAMPAIGN, PRINT, DIGITAL, SOCIAL
AGENCY | ONE NORTH
Booking.com wanted to introduce their latest employee benefits program through a fresh internal campaign. Using their established brand as the foundation for the campaign look, I crafted a range of several concepts, each pushing the envelope in distinct ways. The Booking journey line was a prominent element in each concept, used as a way to invoke expression and tie everything together.
Thumbnail Exploration
Building upon four solid directions, I delved deeper into the creative process—conceptualizing additional layouts to further fortify each direction. From whimsical illustrations to clean editorial style, each concept captures a diverse mix of people and everyday moments. One overarching objective was to give a genuine sense of relatability and down-to-earth appeal within these concepts, ensuring they resonate powerfully with Booking employees.
Deliverables
Deliverables included a comprehensive graphics package of custom iconography and stylized photo library, slide templates, social media and email content, and infographics to be used in the Booking internal website.
Iconography
Presentation Template
Social Posts
