Melinda Gates Social

CATEGORIES | SOCIAL, GRAPHIC DESIGN

AGENCY | DELOITTE DIGITAL

The Melinda Gates Foundation wanted to engage more with their audience on their Instagram account. One initiative was to share some insightful facts about their discoveries from the work they do in third-world countries. The purpose was to present the facts in an engaging and educational way. I designed the graphics package and came up with the stylistic direction for the featured stories. The color palette was adjusted during the process from a vibrant look to more muted and earthy.