Auntie C Kitchen

CATEGORIES | BRANDING, SOCIAL, PRINT, DIGITAL

I created an Instagram account for my mom to share her talent and passion for cooking and baking. I wanted to help push her further by making a brand for her food so that she could sell her creations to followers and make things more official. The essence of her food is based on Taiwanese home cooking made from the very best ingredients and lots of tlc. Because of that, I wanted to develop a brand style that felt organic and hand-made with subtle touches of Taiwanese/Asian culture.