End the Smellfie

CATEGORIES | MOTION GRAPHICS, ADVERTISEMENT, STYLE FRAMES, TYPOGRAPHY

AGENCY | WE ARE ROYALE

Hanes started a product line with FreshIQ, an innovative line of socks and underwear with advanced odor-control- it was the first brand to add odor protection to their clothing. The goal was to make this impactful, a movement to end the Smellfie once and for all. We wanted to go for big and bold with the look of propaganda. I made design frames that resembled vintage propaganda posters, playing with graphic stripes, stars, and type.